Jakub Ćwirlej

I take a product from identifying needs, through concept and UX/UI design, to launch and further development. Most of my time goes into the stage that is easy to skip yet decides the outcome: talking to users, testing successive mock-ups and watching how people actually use the product. Building with AI tools completes this process; it does not replace it.

Twenty years of reporting taught me to listen, to ask the right questions and to catch what people leave unsaid. In design, that means an accurate reading of needs, care for detail and aesthetics, and a product that makes clear sense to the people who use it.

• App developerViaSanto

  • A prayer app: an interactive rosary, novenas and a community praying for shared intentions. I lead it end to end, from concept and user interviews to release on the App Store and Google Play.

• since 2026

  Co-founderOrsonAI

  • I design and develop AI tools for journalists: an editor with an assistant for research, verification, interview transcription and document analysis, and Orson Rec, an app that transcribes interviews as they are recorded.

• 2005–2026

  Reporter, camera operator and video editorTelewizja Polska (TVP)

  • 2024–2026Reporterzy, a programme broadcast on TVP1
  • 2020–2023Magazyn Ekspresu Reporterów
  • 2019–2023Alarm!, a reportage programme broadcast on TVP1
  • 2011–2018Telekurier, a reportage programme broadcast on TVP Info

  • Reports and documentary pieces for current-affairs programmes, from research to editing.

• ViaSanto: a prayer app for iOS and Android.
• OrsonAI: an editor for newsrooms with an AI assistant, designed around a reporter's daily work.